What Makes An Attorney Website Stand Out

© Stuart Miles - Fotolia.comAn attorney website needs to be professional and straightforward without sounding like an advertisement. Focusing on certain elements of the website design can make the site more appealing to clients. Consider what can make an attorney website stand out from the crowd.

Strong Bios

People want to know more about an attorney before hiring the firm. Create a separate page with detailed biographies and photos of the attorneys. Include their educational background and what areas of the law they focus on. These bios give the law firm greater credibility and can help build a sense of trust in potential clients.

Definitive Areas of Practice

Some attorneys represent people in real estate transactions while others might handle criminal defense law or divorces. Other firms have several areas of practice. These areas should be outlined on separate pages at an attorney website. Clients can click on each area of practice to find out more about what the firm can do to help them out.

Clear Contact Information

Clients need to know how to contact the law firm to schedule an appointment or get additional information. The contact information should be shown on the home page as well as on its own page. More contact methods encourages a larger number of visitors to contact the firm. Include a physical address, email address, phone number and links to social media sites. Make the most of this page with a firm photo or logo.

Spotlight Kudos

The law firm might have received certain awards or negotiated a major settlement for a client. These type of accomplishments should be spotlighted on a separate attorney web page. Supporting local organizations and community events should also be part of this important marketing page.

Word of Mouth

One of the best ways to market any business is word-of-mouth and a law firm is no exception. A testimonials page is compelling, especially when real names are used. Potential clients want to know other people had a positive experience working with the firm. This helps to reassure them about hiring the firm.

Blog

Adding a blog is an excellent way for the law firm to provide updates. It can become a go-to resource for clients and other attorneys. Quality content gets noticed because it offers the information people are looking for. Updating a blog is also a good way to stay in touch with clients and continue to remain relevant on the search engines.

Get Local

Include links to local resources that might be helpful to the law firm’s clients. These resources can even be simple such as community libraries, courthouses and municipal buildings. This becomes an additional go-to resource for clients and a way to bring in traffic from the major search engines.

How to Use Effective Website Design to Encourage Energy Efficiency

© studioshot - Fotolia.comThe green industry is growing by leaps and bounds. As more contaminants are discovered in our environment, green efforts are a crucial part of maintaining the integrity of the world around us. Discover how effective website design an encourage people to become more energy efficient.

It’s So Easy Being Green

The first step is to convey your site is about green efforts and energy efficiency. People should comprehend that fact as soon as they arrive at the site. Include a distinctive logo that represents the company and its interests. Use green hues and earth tones along with the simplicity of black and white to create a streamlined design with an environmentally-friendly feel. The proper use of logos, colors and images make it easy for people to see your site is green.

Post Relevant Content

People who are searching for green solutions want answers. Post relevant content written in a way everyone can understand. Provide useful information without speaking in technical terms people might not comprehend. The key is to get the reader interested in what you have to say and make solutions feel accessible. Your website should communicate the fact everyone has the ability to take simple actions to improve the environment.

Research the Facts

When it comes to environmental issues, people want to know the facts. Do your research before posting updated content and blogs. Make sure the research is the latest available as details about green concerns are always being updated. Make your energy efficiency website a go-to resource for people who are trying to learn how to go green. Include social media sharing buttons on all your content so visitors can share all the valuable research you did.

Create a Sense of Urgency

Your website has two purposes – to educate visitors and encourage them to take action. When they take action, the world becomes a cleaner place and your business becomes more profitable. Some of your content should convey a sense of urgency to protect the world for future generations. Avoid radical terminology that makes people feel the situation is dire. Rather, reveal how toxins and pollutants have a negative impact on our quality of life. Make people feel empowered to do something about it.

Use Images and Video to Make a Point

Outstanding content is more meaningful when you incorporate carefully selected images and videos. Add various media to support your claims so people get a visual sense of what you are trying to share. Include other elements such as graphs and charts to bring your words to a succinct reality. Make solutions accessible and easy to implement so visitors are converted into paying customers with a green agenda of their own.

 

Five Reasons to Add Images to a Landscaping Website

© aihumnoi - Fotolia.comDesigning a landscaping website requires more than accurate content and a logo. It is important to include a variety of images when you create a website for a landscaping service. Discover five reasons why it is an advantage to add attractive images to a landscaping website.

1. Brand the Business

One of the most noticeable images on any website is the logo. An eye-catching landscaping logo immediately establishes what the company does. The logo is also a way to brand the business to encourage people to think of it when they need landscaping design and maintenance.

2. Establish Areas of Expertise

Various images can be used to establish the areas of expertise the landscaping service has. Photos of gardens, maintenance and unique designs reveal what the service is able to do for its clients. Customers can look at the images to determine which services they want in their own yards.

3. Landscaping Clients Want a Gallery

People who hire landscapers want to have a more attractive, well-maintained yard. They will be searching for a gallery at the landscaping service’s website. Flipping through the gallery makes it possible to see the type of work the landscaper does without traveling around town. Having a beautiful gallery can help seal the deal with certain website visitors.

4. Let Your Work Speak for Itself

Having plenty of images is a way for landscapers to let their work speak for itself. Trying to sell a client with content is only half the job in a field that is based on aesthetics. Colorful photos show what your landscaping company can do. Include photos of all types of homes and commercial properties. Show no job is too large or too small by featuring photos of all types of outdoor spaces.

5. Give People Examples to Consider

The best way to give people inspiration is to post images for them to consider. Having exciting images is a way to get people to take action. They can look at the photos and imagine a certain type of landscape design in their own yards. It can help them communicate what they want to the landscaping service to ensure total satisfaction.

Landscaping services might be reluctant to invest in professional photos but it is worth every penny. These photos can be incorporated into a fantastic website design and used for printed promotional materials. A picture is often worth a thousand words, especially in a beauty-based business such as landscaping.

 

How to Create an Effective Business to Business Website

© kaisorn - Fotolia.comCreating a business-to-business website is different from developing one for a business with traditional customers. A business-to-business website must be focused on a certain topic and clearly outline the advantage of the goods or services being offered. Discover a few simple ways to revamp your business-to-business website.

Be Clear About Your Purpose

One of the major errors made by companies looking to sell to other businesses is a foggy message. Often the companies are unsure if the website is selling strictly to businesses or if they are also marketing to consumers. An excellent example is a bulk bags website that indicates they are not the competition but sell strictly to distributors and other businesses. This is sure to help boost their sales and credibility.

Eliminate Fluff

Busy business managers don’t have time to wade through fluff content or excessive puffing. While you want to promote your business, keep it low key. Define what you have to offer with descriptions that include features and benefits. Make sure your content is free of repetitive statements, misspellings and grammatical errors.

Include Images

Savvy business people want to see what they will get. Include images of your key products. If you are service-oriented, post photos of your business facility and important business associates. Visual elements can be quite effective when they are used properly.

Add Testimonials

In service industries, it can be advantageous to include testimonials. Having statements from other business leaders can encourage other businesses to purchase from you. Review, testimonials and white papers evidencing your expertise can turn a website visitor into a paying client.

Give Them What They Want

Be familiar with the current marketplace and tailor your offerings accordingly. The key is to give businesses what they want. Include a strong call to action in your content to get them to do something now.

 

The One Pop Up Every Attorney Website Needs

© lenets_tan - Fotolia.comWhen people have legal issues, it often encompasses every spare moment of their time. After work is over, the person instantly thinks of the legal problem and how it can be resolved. Most people surf around online to find a local attorney who can help them. Lawyers need to have a compelling website design and superior web content to reach out to people who need help.

Many people who have legal issues are concerned about the cost of hiring an attorney. They might be operating on a tight budget and feel they cannot afford to hire a lawyer. This is one of the worst mistakes people can make. Legal issues pertain to important aspects of a person’s life. One wrong move can change a person’s life forever. A lawyer’s website must convey urgency without making a potential client panic. There is a fine line between helpful and overkill.

Once the reader realizes it is imperative to seek out legal advice, they want to find out how to do it. Their major concern will still be how much it costs to have legal representation. Offering a free consultation is an excellent way to provide advice to people and get them to hire your law firm. They know there is no cost or risk to simply talk to an attorney and find out more about what can be done.

The most important pop up on an attorney’s website is a contact form for a free consultation. This helps to seal the deal with your reader. They have an easy way to request additional information and make an appointment with a law office. Often attorneys are hesitant to give their valuable time for free. However, free consultations have proven to be a viable way to attract good clients who tend to refer their friends and associates.

Beyond offering quality content with updated legal facts, an attorney website must have a succinct call to action. While pop ups are typically irritating to website visitors, there are a few exceptions. One of the biggest ones is having a free consultation form pop up after the reader realizes they really should see an attorney.

Five Reasons to Update Your Web Design

© enterlinedesign - Fotolia.comIf your website has looked the same for the past three years, it’s time to make sure the format still works. Modern website designs are sleek, streamlined and easy to navigate. Consider these five reasons why it makes sense to periodically update your website design.

1. Stay Fashionable

You would not wear the same shirts on dates as you did five or ten years ago. After all, you want to look your best. People can also tell when your website is stuck in a rut from a few years ago. Don’t look outdated and unconcerned. Update your website design to reflect modern trends.

2. Be Approachable

Your website must be easy to navigate. People should be able to find what they want within two or three seconds. If it takes longer, they are likely to surf away to the competition to get what they need. Look objectively at your website as you try to search for certain items. If it takes too long, it’s time for a change.

3. Keep it Simple

More is not always better. When you have several images and videos on your home page, it takes longer to load your website. This creates a negative user experience. Get rid of all the bells and whistles so your website functions properly. Use one or two compelling images or videos rather than a bunch that people are unlikely to look at anyway.

4. Give Them What They Want

Answer the questions people have about merchandise and services. Include a FAQ section at your website. There should be enough information about what you offer for customers to make an education choice to select items from your company.

5. Revamp Your Content

If your content is rewritten or saturated with keywords, your website could wind up getting eliminated from search engine results. Update your content to ensure it is informational, meaningful and readable. The key is to convert leads into paying customers who come back for more.

 

 

 

Five Reasons Web Design Matters

© Marek - Fotolia.comA website represents your business online. It is almost like a virtual office or store. People get a first impression when they visit your website and you want it to be a positive one. Once upon a time, the phone book was the source for finding businesses. Now people conduct online searches. Consider five major reasons why your website design matters.

Websites Introduce Your Company

Many people turn to the Internet to find out whether a business is legitimate. A professional website is the best way to introduce your company and give it greater credibility. If your website looks well-organized and trustworthy, people are more likely to contact your business.

Websites Brand Your Business

Having a catchy name and eye-catching logo makes your business stand out from the crowd. It also helps to have a memorable slogan that summarizes what your business does. A business website gives you a golden opportunity to create a one-of-a-kind business brand. You can also create social media accounts to further define and promote your brand.

Websites Provide Important Information

When people conduct a search, they are typically looking for certain information. They might want to purchase something or simply gather some facts. Create compelling content that gives the user all the info they want. This encourages them to come back to your site and share it with others.

Websites Should Be User-Friendly

Your website should be on a secure environment where people feel safe sharing their names, addresses and credit card numbers. It also needs to be navigable so visitors can easily find what they want. If they have to search around, it is likely they will surf away to the competition.

Website Nurture Relationships

Besides attracting new customers, you want to nurture your current ones. Use your website to provide cutting edge facts, updates and ask your customers important questions to determine what they really want from your company.