A website represents your business online. It is almost like a virtual office or store. People get a first impression when they visit your website and you want it to be a positive one. Once upon a time, the phone book was the source for finding businesses. Now people conduct online searches. Consider five major reasons why your website design matters.
Websites Introduce Your Company
Many people turn to the Internet to find out whether a business is legitimate. A professional website is the best way to introduce your company and give it greater credibility. If your website looks well-organized and trustworthy, people are more likely to contact your business.
Websites Brand Your Business
Having a catchy name and eye-catching logo makes your business stand out from the crowd. It also helps to have a memorable slogan that summarizes what your business does. A business website gives you a golden opportunity to create a one-of-a-kind business brand. You can also create social media accounts to further define and promote your brand.
Websites Provide Important Information
When people conduct a search, they are typically looking for certain information. They might want to purchase something or simply gather some facts. Create compelling content that gives the user all the info they want. This encourages them to come back to your site and share it with others.
Websites Should Be User-Friendly
Your website should be on a secure environment where people feel safe sharing their names, addresses and credit card numbers. It also needs to be navigable so visitors can easily find what they want. If they have to search around, it is likely they will surf away to the competition.
Website Nurture Relationships
Besides attracting new customers, you want to nurture your current ones. Use your website to provide cutting edge facts, updates and ask your customers important questions to determine what they really want from your company.